Frontier Agriculture staff raised well over £5,000 for the umbrella charity Farming Help during Mental Health Awareness Week 2017 which ran from May 8th – 12th.

The company has committed to raise the profile of mental health issues in agriculture through its Responsible Choice corporate sustainability and responsibility initiative.

Most of the money – £4,602.30 – was raised by Frontier colleagues through a week-long series of fund raising events organised by Frontier’s Responsible Choice group and its regional coordinators. The company had also pledged to donate a penny for every tonne of grain traded during the week. With 98,933 tonnes traded that week, and the donation was rounded up to £1,000, the total raised was £5,602.30. The funds will be split among the four charities under the Farming Help banner.

Frontier marketing director Sharon Kennett, who also chairs the Responsible Choice steering group, says: “We were delighted to support Mental Health Awareness Week. This initiative really struck a chord with our people and their support and engagement has been fantastic.  It was certainly a diverse week with everyone at Frontier getting involved.  We saw everything from one of our directors having his head shaved for charity, to someone completing a 22.47 mile sponsored walk before starting their working day. One brave man even had his back waxed for the cause. We also had some of the more traditional and enjoyable events such as office bake sales and raffles.

“We had a lot of fun and we’re very proud of what our people achieved and their generosity. However, the ‘Surviving or Thriving?’ message behind MHAW17 was not lost on us either.  We raised awareness of mental health issues, the difference between surviving and thriving and the support that’s available to everyone in agriculture. That was always the main purpose of this initiative for us and it’s an ongoing commitment.”