Attendance at Cereals 2017, held at Boothby Graffoe in Lincolnshire last week, was 20,000 – 16.6% lower than the 24,000 visitors to Cereals 2016 in Cambridge. It was 18.4% down on the 24,500 who attended the last Boothby Graffoe show in 2015.
The number of trade exhibitors was also lower at 450 from the 500 stands at Cereals 2016. Many of the larger arable marketing businesses, machinery makers and fertiliser manufacturers were not present or had smaller stands this year. Companies believe their budget is better spent at a series of more targeted regional events and demonstrations.
Organiser Haymarket – now part of the Comexposium group – is planning to mount Cereals 2018 at the Duxford venue. Show director Jon Day remains upbeat: “Like the farming industry, Cereals is changing. We’re really excited to be working together with Comexposium, which runs the SIMA event in Paris, to make next year’s Cereals even more valuable to visitors and exhibitors alike.
“We’ve received strong feedback on this year’s event and will be working closely with key players – from farmers to multi-national companies – who have expressed such a strong desire to help the show develop and move forward,” he adds. “Together, with greater industry involvement and extensive collaboration, Cereals 2018 will be the must-attend event that the UK market needs.”
“Bringing the industry together to exchange ideas and see new technology in action is always important, but even more so in these politically uncertain times,” he concludes.