Danish multinational forage crop breeder DLF Seeds and Zaad, a Cape Town-based seeds development and distribution business that markets agricultural inputs across 28 African countries, have agreed to enter into a joint venture.

The new company, to be known as DLF Seeds (Pty) Ltd, aims to expand the marketing and sale of temperate forage, turf grass, clover and alfalfa seed to wholesale customers in the South African market through the use of superior genetics. It will also use local testing and technical support to support its objectives.

Zaad will continue to distribute and market forage and turf grass through its Agricol and K2 Klein-Karoo seed marketing brands, with the joint venture serving as a sourcing and supply vehicle. DLF will continue to service its wholesale clients in the country.

 “We are looking forward to grow our seed business in Africa with Zaad being a strong partner, not only in South Africa but also in other neighbouring African countries,” notes Truels Damsgaard, chief executive of DLF Seeds. “Our new joint venture is a market leader in forage and turf grass seed and holds a strong portfolio, combining the best products from DLF and Zaad.”

Zaad CEO Antonie Jacobs adds: “With DLF’s dedication and commitment to forage and turf grass seed, our new joint venture will provide access to the latest developments from DLF global research programmes and will enable distribution of high-quality forage and turf grass seed through our global sales network.”