US feed manufacturer Diamond V has secured EU trademark registration for its TMR Audit feed mixing protocol. The company says the new EU trademark status for the TMR Audit will support its consulting work with nutritionists, veterinarians and leading producers throughout Europe.
Iowa-based Diamond V has its Europe office in the Netherlands, and its UK and Ireland distributor is Rumenco.
The TMR Audit protocol obtained a US trademark in 2014 – the company has performed nearly 5,000 TMR Audits on dairy farms around the world, in addition to training ‘thousands’ of producers and their advisors in improving feeding operations.
The TMR Audit was developed in 2008 by Diamond V dairy technical specialist Dr Tom Oelberg. The company says it is a proven system to monitor and improve the cattle feeding process as well as the consistency and homogeneity of the ration consumed by each animal.
Dr Oelberg and his Diamond V colleague Dr Bill Stone have published peer reviewed articles alongside other scientific and technical materials to advise researchers, practicing nutritionists, and veterinarians worldwide on TMR guidelines, processes, and protocols.
“The total mixed ration (TMR) is a critical part of modern dairy and beef production,” says Chris Van Anne, director of Diamond V’s Europe Business Unit. “The dairy producer wants the TMR to supply every cow’s nutritional needs in a consistent manner, day after day. However, as every dairy producer knows, this is not an easy task.
“The TMR Audit addresses feedstuffs storage; ingredient preparation and proportioning; TMR mixing; ration presentation and utilisation. Parts of the system also can be applied to supplemental feeding in grazing operations in order to support optimal rumen health, feed utilisation, and performance,” says Mr Van Anne. “TMR Audits currently benefit the performance and profitability of thousands of dairy operations in North America and Europe, as well as other regions around the world.”
Dr Peter Zieger, technical sales and support manager for Diamond V in Germany, Hungary, Austria, and Switzerland adds: “The Diamond V TMR Audit identifies and helps eliminate possible sources of error and inefficiency in the feeding operation. This process reveals opportunities for the producer to improve dairy performance. On average, a TMR Audit results in a production increase of more than 1 litre milk/cow per day with 0.1-0.2% higher fat.”
More information via DVEuropeOffice@diamondv.com