Happerley, the food chain provenance initiative, has appointed Herefordshire veterinarian Peter Jinman OBE to chair its advisory board.

Mr Jinman chairs Defra’s Farm Animal Welfare Committee, and is a past president of both the Royal College of Veterinary Surgeons and the British Veterinary Association and former lay member of the House of Commons Standards Committee. He recently completed a term as non-executive director of the Assured Food Standards (Red Tractor) scheme, and will be chair of The Farmers Club for 2018. 

Happerley was co-founded in 2015 by Gloucestershire beef farmer and software developer Matthew Rymer and Clifford Freeman, who oversaw the Freemans of Newent free range poultry business until its sale to Cargill in 2008. The initiative aims to “provide a neutral platform to enable a transparent and connected food industry for the benefit of all”.

As well as using its own technology to virtually passport produce from farm to its foodservice or retail destination, Happerley intends to connect all UK food producer and produce organisations, associations, certifications and schemes.

“Critical to this is working closely to complement and support existing and future food assurance schemes,” notes Mr Rymer. “Peter will be invaluable as we reach out across suppliers, manufacturers and consumers.” The full board will be unveiled at a Happerley event in September.