Plant breeder Saaten Union has appointed Andrew Creasy to the new position of cereals product manager. He will be based at the Plant Research Station at Cowlinge near Newmarket from September 25th.

Mr Creasy’s remit is to lead the technical development of the joint cereal seed business of Elsoms Seeds and Saaten Union (SU). He is currently working for British Sugar as an agricultural area manager, but his career includes spells with the Brooms Barn crop research station as a trials and farm manager and as a development agronomist for The Arable Group (TAG).

 Richard Jennaway and Andrew Creasy

Richard Jennaway and Andrew Creasy

Elsoms has been UK agent for SU varieties since 2013, the same year it formed Elsoms Wheat with SU member Saaten Union Recherche, the hybrid cereal specialist, and Nordsaat. Earlier this year, Elsoms announced a barley joint venture with SU member Ackermann – Elsoms Ackermann Barley.

“Since 2013 Elsoms and Saaten Union have worked together to successfully provide the UK market with an alternative supply of competitive cereal varieties,” says Adrian Hayler, head of Elsoms’ Agricultural Division. “We now have a very strong pipeline of varieties through the Elsoms Wheat and Elsoms Ackerman Barley joint venture breeding programmes, combined with the impressive resources of Saaten Union, such as the market leading Hybrid Cereals programme.

“Andrew joins us at a very exciting time and will provide our customers with technical support for our portfolio of cereals varieties.”

Dr Richard Jennaway, UK technical director for Saaten Union and who established the Plant Research Station twenty years ago, adds: “Andrew will join the team here at Saaten Union UK. In combination with joint programmes with our customers, he will be able to utilise the extensive trialling facilities available here and at Elsoms Plant Breeding Station at Spalding to provide a greater understanding of the potential of the varieties.”  

 “I am delighted to be joining Saaten Union UK to work with the team here at Cowlinge and the Elsoms team at Spalding,” states Mr Creasy. “The growth in the cereals portfolio of Elsoms and Saaten Union means this is a unique opportunity to establish a new major business in the arable sector.”