The global agricultural and animal health market research company Kynetec is collaborating with Agbioinvestor to develop a new market strategy software platform for the crop protection and seeds sectors.

Agbioinvestor was established earlier this year by Phillips McDougall (PMD) co-founder Dr John McDougall. The majority of the PMD staff joined the new company at the beginning of October. 

The partners say the new sigma Select platform will combine Kynetec’s global agricultural market research data with Agbioinvestor’s industry-leading top-down analysis in creating an agricultural business intelligence platform with “the most in-depth ex-manufacturer market research available on the market”. The platform will provide its users with market insights and trends at the regional, country, crop and active ingredient levels, as well as market shares for the leading manufacturers in these markets and ex-manufacturer sales for all commercially significant active ingredients in all significant country markets across all major crops and crop groups.

“Kynetec offers the most comprehensive farmgate market research in the crop protection and seeds industries via its sigma CP and sigma Seed products,” notes Agbioinvestor partner and senior sigma Select analyst Garry Mabon. “At Agbioinvestor, we are proud to announce that this market research will power sigma Select, with the most significant and growth markets covered in a level of detail unparalleled in other ex-manufacturer level offerings. sigma Select has been designed by Kynetec and Agbioinvestor’s leading specialists with our valued clients in mind, and it represents a novel, exciting and powerful analytical tool which will enable users to effectively answer their questions in an intuitive way.”

For at Kynetec, director of annual trend research Warrick Steptoe adds: “This is a terrific collaboration that introduces clients to a new use for a sub-set of our extensive sigma CP data. The team at Agbioinvestor is exceptional and we fully expect them to produce additional insights, bringing new benefits to both company’s customers.”

The platform will be backed by analyst support through both Kynetec and Agbioinvestor staff, while Agbioinvestor will integrate sigma Select data into its crop protection industry and seed trait industry reports.