Two agricultural software businesses are collaborating over a project to connect data generated by field machinery to agrifood portals.

F4F, now part of the Proagrica division within RELX, has agreed a strategic collaboration with 365FarmNet to provide seamless farmer and supply chain data connectivity. The Berlin-based 365FarmNet field mapping service was established in 2013.

The partners note that increasingly sophisticated farm machinery electronics has led to a “plethora” of in-cab consoles which have added complexity and created data transfer issues. The collaboration will enhance the 365FarmNet program by facilitating the seamless inclusion of machinery operation data.  It will start in Q1 2018 with John Deere and Claas data integration, moving onto other manufacturers from Q2 onwards.

 “Imagine it’s possible for farmers to simply take their operation data back into the office, plug in and then ‘send and forget’,” explains F4F managing director Nick Evans. “Our technology does the data transformation and delivers the operation data to 365FarmNet, drawing on our 20 years of connectivity and integration experience developing the Gatekeeper arable suite.  This solution takes the complexity out of uploading applied field operation data and makes precision farming a seamless and integral part of day-to-day farm management.”

Mr Evans adds, “This is only the start – our long-term vision for this strategic agreement is extensive. It may include further connectivity to precision agricultural job data as well as integration with input suppliers and output operators – for example providing supply chain data straight into the 365FarmNet system.”