Assured Food Standards (AFS), the company behind the Red Tractor Assurance brand, has appointed Baroness Lucy Neville-Rolfe as chairman.  She replaces Jim Moseley who recently moved from the non-executive chairman role to become AFS chief executive.

From a farming family, Baroness Neville-Rolfe spent the first two decades of her career as a civil servant, with spells at No 10 Policy Unit and at the then Ministry of Agriculture, Fisheries and Food (MAFF) where she was the lead official on the 1990 Food Safety Act. She married MAFF permanent secretary Sir Richard Packer.  She then spent more than 15 years with multiple retailer Tesco where she sat on the main board from 2006 to 2013. Made a conservative peer in 2013, she works as a government minister in the Lords, most recently at the Treasury until June this year.

Baroness Neville-Rolfe has also been a non executive director of ITV; PWC; the 2Sisters Food Group and the German food wholesaler Metro. She was president of EuroCommerce, the EU retail and wholesale trade body, from 2012 to 2014.

 “I am delighted to be returning to an industry I love,” she states. “I have watched the Red Tractor Assurance scheme grow to become a hugely important part of food and agriculture in the UK.

“The Red Tractor logo must remain the mark of quality, safety and traceability. I will use my experience in government and in the private sector to maximise the value of the scheme to producers and consumers.”  

NFU Director General Terry Jones adds: “Lucy brings a wealth of relevant experience to this role at a crucial time for Red Tractor. Moreover, her strong links with the food industry, government and understanding of farming mean that she is uniquely placed to oversee and support the future development of this flagship for British food.”