Publishing conglomerate Informa has agreed to exchange its Agribusiness Intelligence division for IHS Markit assets, after a protracted period trying to find a buyer.

The division includes the long established Agrow, Animal Pharm and Agra Europe titles, although the latter is now subsumed into the IEG Intelligence brand. It also includes the Phillips McDougall (PMD), Fertecon and Agra CEAS consultancies. Four years after selling Phillips McDougall to Informa, co-founder Dr John McDougall established the Agbioinvestor business in 2017, subsequently joined by the core PMD team and latterly, erstwhile partner Dr Matthew Philips as consultant adviser.

In November last year, Informa announced it was seeking the sale of the Agribusiness portfolio to allow it to focus on “attractive end markets such as Pharma, Retail Banking and Maritime”. Last week, the company agreed to swap the division for the majority of IHS Markit’s Technology, Media and Telecoms (TMT) intelligence business. In addition, Informa will pay IHS Markit an additional $30 million cash to reflect the larger earnings contribution from the TMT business. The exchange is expected to complete in July.

“The Informa Agribusiness Intelligence portfolio is a clear extension of our Chemical and Downstream businesses and builds our existing data, pricing, insights, forecasting and news services within our Resources segment,” comments IHS Markit chief executive Lance Uggla. “Agriculture is the largest end chemical market in the world and this transaction expands our capabilities into fertilizers and chemical crop protection, while substantively expanding our capabilities in biofuels.”