Animal feed company Henry Bell has launched its own wild bird seed brand, Henry Bell Wild Bird Care.

The new brand will cover a range of over 100 different seed mix products that cater for every type of garden bird. The portfolio includes mixed seeds, straights such as peanuts and sunflower seeds, mealworms and suet and fat balls. There is also a range of feeders and feeding stations under the Henry Bell Wild Bird Care Collection brand. The company says it has drawn on its experience of over 20 years in the wild bird feed sector to create the product range.

“We have a strong pedigree in the animal and pet feed industry, and it was a natural step for us to launch our own wild bird feed range,” comments Henry Bell trading director Simon Parker. “We did the same two years ago with the introduction of our own label EquiGlo Horse Feeds, which has continued to go from strength to strength.”