Neil Kay, head of marketing at BASF UK moves to become Agricultural Solutions Business Director for UK and Ireland, in a senior management reshuffle caused by the departure of former business director Michael Wagner to take up a new leadership role at the multinational’s global headquarters at Limburgerhof in Germany. In turn, Mr Kay’s previous role will be filled by Ben Miles.

Before joining BASF’s Agricultural Solutions division, Mr Kay spent a number of years in Germany working for BASF’s distribution organisation initially as a sales manager before leading a European business unit.

Mr Kay is passionate about innovation and has been the driving force behind the company’s ‘Go to market’ strategy. He has developed new ways of approaching industry challenges, such as the company’s Real Results Circle crop yield trials network. The agricultural community needs both stability and innovation at this time, he notes.

“Farmers have a diverse range of skills and multitude of things to manage. We are committed to working with them, in partnership with their advisors, to help gear their businesses for the future. “There is a great deal of scope to grow profitable farming businesses by investing in attention to detail, new technologies and partnerships. BASF is committed to agriculture globally and is investing in its future technologies.

Mr Miles joined BASF four years ago after working for Syngenta, including eight years at its Australia and New Zealand businesses. His current role includes working with the BASF xarvio digital services and wider agri-tech investments.

“We’re entering an exciting time for our business with the launch of Revysol and Luximo over the coming seasons,” says Mr Miles. “An important part of our role in introducing these new products will be ensuring sound stewardship, including the use of integrated crop management practices like the varietal disease resistance; pre-planting weed control and varying drilling dates so as to not overuse the chemistry.

“Both molecules are coming at an important time, given the loss of other important active ingredients and the growing challenge of resistance to chemistry,” he notes.