National feed manufacturer ForFarmers has promoted David Hilldrith to the role of UK poultry sales director, after two years as a key account manager with the company. In his new role, he will lead the UK poultry sales team.

Mr Hilldrith has over 20 years’ experience in the sector. His early career was spent in the practical management of broiler and egg laying businesses with the Hook and Chippindale Foods companies. In 2014 he moved to Lloyds Animal Feeds as a key account manager poultry, taking up the same role in the North East region at ForFarmers in late 2017.

“ForFarmers is a leading animal nutrition business – adding value to the customer is, and will remain, our ultimate main focus,” he says. “ForFarmers has the scale and experience to drive cutting edge innovation for our customers, including the extensive trial work through our UK technical team headed up by Dr Charlotte Evans.

“On the layer side, our R&D is aimed at supporting producers with bird health and egg quality, allowing for healthier, longer-living birds. On the broiler side we’ve seen great success with our Apollo diets to date and we’ll continue to review performance in line with the requirements of our customers.”