The Denis Brinicombe Group has restructured and strengthened its B2B Nutrition trade and contract manufacturing arm to support the business across Great Britain, Ireland and mainland Europe.

David Mills joins the company as GB business development manager. Mr Mills has worked in the supply trade for more than 25 years in the UK and New Zealand, starting as a farm trader with BOCM Pauls. Since returning to the UK in 2010, he has sold additives and ingredients to feed manufacturers – therefore he has a wide understanding of both farm and merchant account management.

At the same time, B2B Nutrition has added to the support for its growing Irish business by appointing Tim McMullan as Irish business manager on a consultancy basis alongside his own business interests. He has been associated with the Brinicombe Group for over 15 years, initially as a re-seller of the Tubby brand.

Mr McMullan will be responsible for the company’s sales in Northern Ireland as well as the Republic.

Brinicombe Group chief executive James Brinicombe has assumed the key account management role for B2B Nutrition’s European business in addition to his day-to-day duties as technical director. He will build on the Group’s established presence in the Netherlands, Germany and Greece, by managing the current activities and developing markets with newer technologies, such as the company’s pioneering PST-22 which is underpinning its progression into the poultry and aquaculture markets.

“In an increasingly competitive market we have to add value to business relationships and focused, key account management is part of this,” comments Keith Greig, Brinicombe Group managing director. “We have invested heavily in R&D over the past number of years to differentiate ourselves.

“With a footprint now in the equine, poultry and aqua markets to complement our traditional ruminant business, our product portfolio and white label manufacturing capability has significantly widened. However, unless you have the correct personnel in place to deliver this message, then any investment is lost.

“These structural changes, with the addition of David and Tim mean that we have an excellent team of experienced professionals driving our business forward in key markets, helping to add value to our customers’ operations.”