Plant breeder Limagrain has appointed William Charlton as its UK arable marketing manager based at the company’s headquarters in Rothwell, Lincolnshire.

He joins Limagrain from Bayer, where he was campaign manager for the company’s combinable fungicide portfolio. His career also includes roles within the commercial agriculture team at British Sugar.

Mr Charlton believes that Limagrain, as a farmer-owned co-operative with its unique dedicated UK plant breeding and research teams, is well placed to recognise and respond to many of the issues facing UK farmers. “UK agriculture is going through a revolutionary period, both technically and politically,” he says. Regulation and disease resistance are presenting key challenges, and in many cases, stifling the development of new technologies.

“However, we are not seeing this with plant breeding; plant genetics continue to offer solutions to many of these issues through increased yields, stronger agronomic characteristics and better disease resistance, whilst end-users also benefit from added value, improved quality, productivity and processability. Limagrain is very much at the forefront of this.”