Global agricultural and animal health market research specialist Kynetec has appointed Daniel Wirth as chief executive of both Kynetec and the Kleffmann Group, the German operator in this sector that it acquired last December.

Stephen Hearn, who founded the business, has decided to relinquish the chief executive position in favour of a strategic business development consultancy role, a move that allows him to continue to support the business while spending more time with his family. Burkhard Kleffmann, founder and former chief executive of the Kleffmann Group, left the business after its sale to focus on developing a noncompeting agricultural remote sensing business.

Mr Wirth will oversee the integration of Kynetec and the Kleffmann Group to build an even stronger market insights business. Combining the strengths of the two leaders in agriculture and animal health marketing research will enable continued investment into innovative digital data collection, providing critical market intelligence both faster and more frequently.

He has worked at Kynetec for more than 12 years, leading teams in both custom and syndicated market research. Mr Wirth was responsible for Kynetec’s US custom research business for five years before taking over as the lead for both the European Crop and Animal Health subscription businesses in 2016. Most recently, he was appointed chief operating officer for the Global Crop Subscription business providing data on agricultural markets in more than 60 countries.

“It is a great honour to be given the opportunity to lead the Kynetec and the Kleffmann Group,” he states. “My focus will be on delivering a sustainable business model that provides continuous agriculture and animal health data in key global markets.

“We operate in a dynamic industry that is experiencing significant change due to consumer food preferences, pursuit of sustainable farming practices and the emergence of technology adoption and big data. It is more important than ever that the voices of the farmers, producers, and veterinarians that we represent are heard.”