The new chair of the Traceability Design User Group (TDUG), the cross-industry body set up to guide and advise the work of the Livestock Information Programme (LIP), is Laura Ryan.

Ms Ryan has been involved with LIP for some time, as she was part of the team that set up Livestock Information (LI) Limited, which is 51% owned by AHDB and 49% by Defra.. She is also the founder and global chair of Meat Business Women and runs her own consultancy business, Lavenpark. She was appointed after a competitive process overseen by senior meat and livestock industry figures from TDUG itself.

Ms Ryan will formally take up the two-year appointment on June 1st 2020, replacing John Cross, who moved to chair of LI Ltd in February. Her background in the meat business continues the tradition, set by John, of industry expertise guiding LIP at all levels.

AHDB Chief Executive Jane King welcomes the appointment: “Laura is known and respected throughout the livestock industry and brings an enormous amount of skill and experience to the role.”

Mr Cross adds: “Laura is a real asset to TDUG and the Livestock Information Programme as a whole. I’m very pleased that she’s been appointed and look forward to working with her in this new role as we bring much-needed modernisation to this vital area of agriculture.”

Ms Ryan says: “I’m delighted to have been selected by TDUG members to chair the group at such a vital time for our sector, guiding us through a period of strategic planning whilst introducing further global insight.”