The new regional business manager for Wales at Lallemand Animal Health is Anwen Jones. Ms Jones brings 18 years of experience in the ruminant animal sector, including working with dairy, beef and sheep farmers with a focus on nutrition, rationing and management.

Ms Jones joins Lallemand from Bibby Agriculture, where she was dairy development manager, working with progressive dairy businesses and paying close attention to nutrition, production and cow welfare. Central to this was the role of nutrition in transition cow management, rumen efficiency and improving cow husbandry.

In her new post, Ms Jones will work with farmers, distributors and feed mills, providing technical support and training. In addition, she will promote the range of Lallemand Animal Nutrition products to new and existing customers in order to extend their use on farm.

Commenting on her new job, Ms Jones says: “Having concentrated on nutrition and animal feed for many years, my primary objective now is to improve and increase production from forage. For our farmers to remain sustainable, we need to push the boundaries on production from home-grown feeds and all types of forage

“We are in a market where costs are increasing, margins are being squeezed and the demands of consumers and regulators are increasing. My goal is to work with farmers to maximise their forage quality thus ensuring herds reach their potential yields and performance.”