The AIC’s Feed Adviser Register (FAR) has launched a new “Find a Feed Adviser Checker” feature, an initiative to allow farmers to find nearby feed companies that employ registered feed advisers.

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All feed advisers have had the opportunity to register for the Checker, and the AIC reports a high level of early adopters. The Checker will not show feed advisers’ individual details but will show the nearest feed companies with registered advisers. Users can then obtain details from the individual company as required.

The Find a Feed Adviser Checker was created to offer farmers an intuitive and simple service to help them find feed advisers, while delivering more transparency within FAR for stakeholders.

“As FAR has developed over the years, we have always sought to add new capacity to the register for feed advisers,” says John Kelley, managing director of AIC Services. “This initiative will add value for feed advisers and help farmers locate professional advice quickly and easily as they require it.”

Checker users can set various categories, including county and species specialisations, to help them find the right adviser. Mr Kelley comments: “The impact of Covid-19 has resulted in great disruption and restrictions on movement. This tool will give farmers greater autonomy and flexibility. It takes out the stress and hard work of contacting a feed adviser. With the new Find a Feed Adviser Checker, it’s just a few short clicks to access professional advice.”

Find a Feed Adviser Check can be accessed through the Feed Adviser Website www.feedadviserregister.org.uk.