Masham, North Yorkshire-based Independent feed manufacturer I’Anson Bros has signed a further three-year sponsorship deal with the Yorkshire Air Ambulance charity.

L to R: Chris I’Anson and Helen Callear

The company has been associated with the charity since 2016, when I’Anson pledged £60,000 in savings generated by its upgraded, energy-saving lighting system to help purchase vital night vision goggles to enable the YAA to extend its flying hours. It has also displayed the charity’s branding on its vehicle fleet.

The results of related fundraising in the period led to I’Anson winning one of the Yorkshire Air Ambulance Corporate Supporter Awards in 2018 – the company logo now features on both YAA aircraft.

“We are a rural business based in the heart of the Dales, supplying customers across the North of England,” says of I’Anson Bros managing director Chris I’Anson. “These can often be remote areas with testing terrain and difficult access. When accidents happen the speed of getting casualties to hospital can be critical in determining the outcome, so the service the YAA provides is vital to the entire rural community. We are delighted to be able to help it to continue to do so.”

“The support we receive from local businesses is the lifeblood of our charity and we would like to take this opportunity to thank I’Ansons for its continued support and generosity,” adds Kate Collinson, corporate and partnerships manager for the Yorkshire Air Ambulance. “It has helped greatly towards the vital funding of our service and will enable us continue saving lives across the region, particularly in rural North Yorkshire where journey times to hospital are longer and our service is so very vital to the farming communities which we serve.”