The Denis Brinicombe Group has entered into a global joint venture with Clydebank-based bolus manufacturer Rumbol Products. The move combines Rumbol’s manufacturing expertise with Brinicombe’s technical and distribution reach to launch a new range of slow release micronutrient boluses for cattle and to work on future products.
Rumbol has manufactured boluses for almost 40 years – its founder, the late Norman Ritchie, invented the single point eroding bolus and patented the technology in conjunction with Glasgow University. The business supplied unbranded products to the merchant trade, but production stopped after a devastating factory fire six months ago.
The new brands – 8-month EnduraBol Cattle and 6-month EnduraBol High Iodine – are underpinned with Rumbol’s unique cattle bolus technology. They will be available through Brinicombe’s trade arm, B2B Nutrition supplying agricultural merchants and vet practices in the UK and Ireland from September, with international distribution to follow.
Glen Dove, general manager at Rumbol Products, says the new bolus technology delivers a sustained, reliable supply of micronutrients throughout a 240-day supply window, providing precision nutrition to meet the animal’s needs.
“Unlike many other boluses which only provide three or four elements, the Rumbol technology allows the new products to deliver six trace elements as well as three vitamins,” he says.
“All this is encased within a resin coating which means a single point of erosion, preventing inconsistent breakdown and therefore regulating the release of daily micronutrients. While the addition of an inert weight ensures the bolus remains in the reticulum, before dissolving naturally at the end of the product’s lifespan leaving no residue.”
Denis Brinicombe managing director Keith Greig adds that the partnership will advance the bolus market at a rapid pace with an exciting R&D pipeline. “With us as the commercial partners providing technical expertise, and Rumbol as the bolus manufacturing experts, we’re jointly well placed to drive innovation in this sector,” he says.
“Largely unknown within the farming community, Rumbol has used its expertise to supply boluses to the merchant trade for almost 40 years and this partnership with Brinicombe ensures that this will continue.
“As manufacturers ourselves, we understand the importance of product efficacy and we are privileged to work with Rumbol to ensure that farmers in the UK and beyond can continue to buy the same product with confidence.
“Although the EnduraBol brand is new, it has an established marketplace pedigree with years of scientific research and trial data behind it so, the needs of either growing and finishing stock or breeding cows can be met by using the Cattle or High Iodine products,” Mr Greig concludes.
More information on the EnduraBol bolus range via the www.rumbol.co.uk website or contact the Brinicombe team on 01363 775115.