UK integrated pig producer, processor and food manufacturer Tulip has changed its name to Pilgrim’s Pride from the beginning of September, following its acquisition by the US multinational last year.

Pilgrim’s Pride completed its purchase of the Tulip business in October 2019 from Danish Crown, which divested the business after two years of significant losses. Pilgrim’s, which already owns the UK-based Moy Park integrated poultrymeat operation, is looking to increase its European presence – it already claims to have 21% of the global prepared meats market.

Tulip runs some 15% of the UK sow herd to produce around 1.5m finished pigs each year and has twelve fresh meat and food manufacturing plants across the UK.

The change in corporate identity, which will take until next year to complete, is the latest step in the company’s integration programme, says Tulip chief executive Andrew Cracknell. “The Pilgrim’s culture, vision, values and strategy perfectly translate to our business and seamlessly complement the strong foundations of our business.

“This is an important milestone as we continue our integration into the Pilgrim’s family, and an exciting time for the Pilgrim’s UK team, our farmers, customers and suppliers.”