Lincolnshire-based Henry Louth has joined Limagrain UK’s commercial team as key account manager for forage crops in the Midlands and northern England.

Mr Louth will also promote Limagrain’s environmental crops and advise on the options for cover crops and stewardship schemes.

Mr Louth studied countryside management at Harper Adams University. He worked in the family’s fresh produce packaging business and, after graduating, had a sales role at Boston Seeds to market grass seed, wildflower seeds and forage crops.