Independent Norfolk grain merchant Dewing Grain has launched its own app to enable farmers and combinable crop buyers to access real-time market information on mobile devices.

The Dewing Grain App is based on the DueTrade platform, a customizable B2B wholesale and trading app that is used by a range of businesses. Duetrade is owned by Henry Dewing, son of Dewing Grain founder and chief executive Andrew Dewing.

The free-to-use app follows a similar layout to popular social media platforms so is easy to use, presenting market and trade information in a simple and familiar format. Users can set up a business profile to manage their trading contracts and ledgers, while an ‘in-app trading’ function means allows farmers to easily upload harvest information and weights to receive bids from Dewing Grain. Grain contracts and sales can also be arranged.

The app also features the latest industry news and market reports, and links to Andrew Dewing’s series of weekly 30-minute podcasts on trade topics.

“It can be hugely time consuming for farmers to call up several merchants to negotiate the best price for their produce,” says the company’s seed manager Josh Dewing. “This is not only a slow process, but they can risk underselling if they don’t know the correct prices or haven’t researched the market correctly.

“This app will make grain trading much simpler and ensure farmers have the latest market information at their fingertips. This way, they’re in a much stronger position to negotiate the best deals quickly and efficiently.”