Oxbury, the specialist UK bank for food and farming, has appointed Paula Hassall as senior marketing manager. She will be responsible for developing and executing Oxbury’s marketing communications strategy as the bank prepares to launch this winter.

Ms Hassall is a CIPR-accredited communications professional with 12 years’ experience working in both the B2B and B2C markets. She began her career at BAE Systems where she was a senior communications manager at both its UK and Australian businesses. She has subsequently held roles at M&S Bank, Genus ABS and more recently, Fullwood Packo where she was group marketing manager.

“I am delighted to have joined Oxbury, especially at such a pivotal time for the business and the agricultural sector as a whole,” says Ms Hassall. “This role is providing me with the unique opportunity to combine my marketing communications knowledge with my passion for British agriculture. I’m proud to be part of an organisation that genuinely champions British agriculture and looking forward to the exciting months ahead.”