Datamars, the specialist in livestock identification and data collection has appointed Kimberly Dudley to its sales team as business development manager for North Wales and the Midlands.

She will give support, training, and advice for customers of the Datamars range of products including Tru-Test Weighing Equipment, Speedrite Electric Fencing, Simcro animal health, Z Tags and TagFaster products.

Ms Dudley has ten years’ experience in the agricultural sector, including practical experience in Western Australia. She currently lives on a beef, sheep and arable farm.