Adama has announced the appointment of Ben Goffin as a new national account manager in its commercial team, reporting to Adama’s commercial manager Hank King.

Mr Goffin will work as part of the wider sales team develop and deliver the company’s commercial strategy by working closely with commercial, technical and agronomy contacts at assigned customers.

With a BASIS Diploma in Agronomy, Mr Goffin joins Adama from British Sugar, where he was senior contract manager at the company’s Cantley processing factory. His career also includes buying, logistics and agronomy posts with Frontier Agriculture and the Birds Eye Iglo Group.

“We’re excited to welcome Ben to the Adama team and look forward to working with him to bolster Adama’s position as one of the UK’s leading agrochemical suppliers,” explains Mr King. “His background in agronomy, logistics management and contract negotiations makes him ideally suited to the role of national account manager and I’m sure he’ll be a key part of Adama’s continued expansion and market share growth in the UK.”