Pulses UK, the trade association for processors and users of British-grown pulse crops, elected James Maguire as its new president at its annual meeting earlier this month, with Michael Shuldham becoming vice president. Each will serve for two years, with treasurer Barry Reed remaining in place for a further term.
Mr Maguire, sales and special crops manager at KWS-UK, was vice president from 2019. He succeeds Lewis Cottey, pulse trader at ADM Agriculture, as president. Mr Shuldham is commercial assistant at LS Plant Breeding.
“Demand for plant-based protein is rapidly gaining traction and offers the industry sustainable crop options in peas and beans,” says Mr Maguire. “I firmly believe that pulses can play an integral role in realising policy-makers’ environmental ambitions and we will be working to promote pulses as a healthy, high-protein and high-fibre product, made at home within more sustainable agri-food systems.”
“I am grateful to be able to represent Pulse UK’s 51 members at an important time for British farming. The role of Pulses UK over the next two years will be communicating the value of pulses in the rotation and capitalising on increasing demand for domestically-produced protein.”