Feed manufacturer ForFarmers has appointed James Atrill to a new role for the business of poultry account manager. Mr Atrill has over 20 years’ experience in the UK poultry industry.

In his new job, Mr Atrill will work with layer customers from the Midlands and northern England, using his previous experience with different poultry systems, including layers and broilers, to generate new business.

He comments: “I’m looking forward to progressing in my role and working collaboratively with other members of the poultry team at ForFarmers. Since starting, I’ve been particularly impressed with the sophisticated and well-organised systems in place so I’m excited about using these tools to show new customers what ForFarmers has to offer.”

David Hilldrith, ForFarmers’ UK poultry director, adds: “We are thrilled to have James on board. He has held numerous successful roles over 20 years in the industry, and with his knowledge of the Midlands and northern customer base, we are confident that he will be a great asset to the team.”