New farm and land consultancy Ceres Rural, formed last month by a group of former Strutt & Parker executives, has added four more partners from that agency to its team. All four are registered valuers and qualified agronomists who are currently providing practical and independent advice to rural businesses.

Will Gemmill has joined Ceres Rural as executive partner, after more than 25 years as head of farming at Strutt & Parker. A past director of the Oxford Farming Conference, Mr Gemmill has been awarded fellowships by the Royal Agricultural Society, the Institute of Agricultural Management and the Central Association of Agricultural Valuers.

The new managing partner of the Saffron Walden office is Richard Means. His expertise includes helping farmers maximise the opportunities from both public and private sector funding for biodiversity improvement and carbon sequestration and he is a specialist in farm management and strategic farm advice.

Charlie Ireland is the new managing partner of Ceres Rural’s Oxford office. Over the last 20 years, he has provided farm management and consultancy advice to a variety of businesses and he also has experience of farm succession and strategic planning. Mr Ireland has been advising clients on regenerative farming techniques while ensuring efficient crop production.

Jason Cantrill has joined as partner in charge of the Norwich office. His previous experience includes farm management advice, contract farming and joint venture agreements, compulsory purchase schemes and landlord/tenant matters. He is a qualified chartered surveyor and valuer and supporter of the Young Farmers movement in Norfolk.

“I can speak for all of my colleagues when I say how excited we are to be joining Ceres Rural at such a pivotal time for farming and the rural community,” comments Mr Gemmill. He continues: “We are looking forward to making a difference to the future of rural businesses and to providing the independent advice that will be required to prepare for the changes ahead.”