John Larsen, currently regional director at Univar Solutions, is to take up the newly created position of vice president sales and marketing greater Europe at Danish multinational forage plant breeder DLF Seeds.

Mr Larsen starts in his new post on August 1st 2021. He will head DLF’s European distribution companies as well as leading on corporate marketing and corporate product management.

Mr Larsen brings extensive leadership experience in strategy, pricing programmes and sales improvement, product portfolio optimisation, among other skills. He has a graduate diploma in Business Administration-Marketing (HD-A).

Søren Halbye, executive vice president, member of the executive board and responsible for DLF’s activities in Europe, Russia and China, comments: “DLF has developed very positively in the European market, and with the addition of John’s competencies we move a major leap forward to leverage our organisation to meet our ambitious goals around our European customers.”