Crop biostimulants and micronutrient specialist Micromix-Olmix has appointed Grant James as its UK and Ireland sales manager.

Mr James moves from Nufarm where he was UK business development manager. He started his career in practical farming, before moving to Westward and Yorkshire Fertiliser, a Kemira business, as an agronomist. After a decade he moved to Monsanto as UK business development manager for nine years before leaving in 2010 to work as a private consultant.

“I have spent half my career as an agronomist, working on farms and talking to farmers,” says Mr James. “I’m interested in moving away from chemicals towards things that are less harmful to the environment. The biostimulant and micronutrient industry has always appealed – I’d like to help move on from the ‘muck and mystery’ label. If we can get over this barrier, there will be far greater take-up and adoption.”

“Grant has a proven track record in the industry and I am delighted to have him as part of the team,” adds Doug Chaplin, managing director at Micromix-Olmix.