ADM project for regenerative pizza flour

8th July 2024 | Crops, Grain Trading

ADM Agriculture is working with a pizza company to produce an exclusive range of pizza flours grown in the UK using regenerative agriculture techniques.

The company is partnering with Edinburgh-based Ooni Pizza Ovens, which leads the domestic at-home outdoor pizza oven market.

Wheat grown through ADM’s regenerative agriculture programme will be milled into flour by ADM Milling. Ooni customers can use this flour to create pizzeria-quality pizzas with a flour farmed to reduce its environmental footprint.

The new line of flour will be available through Ooni’s UK website and select retailers, making it easier for home chefs to access professional-grade ingredients that align with their values.
“Ooni shares our vision for a more sustainable food supply chain and an unwavering commitment to quality,” comments Ashley Fuller, commercial director, ADM Milling. “ADM’s distinctive position spanning the wheat to flour value chain in the UK gives us an opportunity to help minimise environmental impact from farm to customer.

“We’re proud of our global regenerative agriculture efforts, which expanded to more than 2.8 million acres in 2023, and we’re excited to work with great partners like Ooni to bring the value chain together to deliver the benefits of this important work.”

Claire Grant, senior project manager groceries at Ooni Pizza Ovens adds: “As part of our commitment to becoming a regenerative business, Ooni Type “00” pizza flour will be produced in British mills using only electricity from renewable sources. We are also working with farms that use a range of regenerative farming practices.

“This partnership is more than just flour; it’s about how we’re committed to making a positive impact on the environment and helping meet our customers’ needs with the highest quality ingredients.”

ADM launched its regenerative agriculture program in the UK in 2023, working with farmers to support an outcome-based farming approach that protects and improves soil health, biodiversity, climate and water resources while supporting farming business development.
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ADM Agriculture is working with a pizza company to produce an exclusive range of pizza flours grown in the UK using regenerative agriculture techniques. The company is partnering with Edinburgh-based Ooni Pizza Ovens, which leads the domestic at-home outdoor pizza…