The AF Group has confirmed Helen Whittle as its chief executive, following her earlier appointment in an interim capacity after David Horton-Fawkes left the business in December 2024.
Ms Whittle first joined AF in 2019 as procurement and commercial director after a career spanning the pharmaceutical, automotive and energy and sectors with Novartis, Jaguar Land Rover, Johnson & Johnson and E.ON. She first became interim AF CEO in 2020 when Jon Duffy stepped down from the role. She has been instrumental in shaping AF’s procurement strategy, enhancing supplier partnerships and driving greater value for its members.
Under her leadership, AF is set to strengthen its commitment to innovation and digital transformation, member support and long-term sustainability across the sector.
“As CEO, my role is to ensure we deliver long-term value for our members by staying agile, innovative, and connected to their needs,” she says.
“My vision is for AF Group to be the go-to partner for rural businesses, not just for procurement savings, but as a strategic ally. That involves investing in the right technology, staying closely aligned with our members’ needs, and developing partnerships and models that support their long-term success.”