Trinity AgTech, part of the Trinity Natural Capital Group, has acquired a significant suite of satellite data analytics technology from Agrimetrics, the provider of cloud-based data marketplace and analytics tools for the agri-food and related sectors.
Trinity says the acquisition of Agrimetrics’ advanced satellite imagery analysis tools, developed over the past decade, will help it equip farmers and landowners with the most robust insights into their natural capital assets – from farm yield forecasting to environmental monitoring.
Agrimetrics was one of the four Agri-Tech Centres established by government in 2015. The remaining three were merged into a single UK Agri-tech Centre by Innovate UK in April 2024, at which point Agrimetrics became a fully commercially funded company. The company developed data platform and cutting-edge satellite data services, including the use of artificial intelligence capable of identifying, among other things, crop types from space and predicting yields under threat from adverse events. It is understood that Agrimetrics will now cease to trade.
Trinity AgTech was launched in July 2021 by Dr Hosein Khajeh-Hosseiny, with its digital agriculture platform Sandy able to measure and improve natural assets, such as soil health, carbon, biodiversity, water quality together with financial performance, in one integrated system.
Trinity says the new acquisition “completes the loop” on all areas of data capture. The Sandy platform already utilises information from farmer observations; on-farm software and instruments; soil tests, and remote sensing technologies such as LiDAR scanning, with analytics developed in-house.
By combining these sources with Agrimetrics’ leading satellite imagery and in-house AI-enabled analytics, Trinity AgTech’s smart software will be able to deliver near real-time insights on crop and grassland analytics and insights, soil conditions, water flows and overall natural capital assets across every field in the UK, Europe, the US and beyond.
Farmers will be alerted earlier to issues such as crop stress, disease risk or water shortages, and will be able to quantify outcomes, from yield forecasts to carbon sequestration, with greater credibility. This in turn will bolster farm resilience and profitability by helping to optimise inputs, reduce waste, protect soils and increase productivity.
In addition, the enriched data will also support farmer participation in markets for high quality natural capital credits. Providing reliable evidence of environmental stewardship and more timely and insightful management of those assets, opens new revenue streams for rural businesses.
“This passing of the torch from Agrimetrics to Trinity AgTech is a win for UK and global agri-tech,” comments Dr Khajeh-Hosseiny. “We’re ensuring that the UK’s investment and immense expertise in satellite analytics will carry on and scale up. Integrating Agrimetrics’ market leading technology into our ecosystem of data sources means farmers, land managers and other food and farming stakeholders will have even more robust analytics, with a much-reduced data collection burden.”
For Agrimetrics, director David Flanders adds: “Our team has spent years developing world-class satellite data analytics for agriculture. We set out to turn complex Earth observation science into practical tools that people on the ground can trust. Our platform brings together satellite imagery, advanced statistics and AI models to quantify what is happening in fields nearly every day, from crop performance to environmental risks.
“It is fantastic to see Trinity AgTech take this forward. Trinity’s vision for empowering farmers, aligns perfectly with the original mission of Agrimetrics. This acquisition means the technology will not only live on, but reach even more end-users in farming and environmental management in the UK and beyond – exactly what we always hoped for,” Mr Flanders concludes.