Digital Agriculture
BASF explores plant health diagnostics
BASF is working with a maker of diagnostics for human health to develop a new generation of in field crop analysers for the early detection of plant health issues. The German multinational’s Agricultural Solutions division is collaborating with Ontera, a...
Agritech help for Arla dairy welfare
Liquid milk processor Arla UK is trialling 3D imaging technology on dairy cows providing the milk for its Morrisons supermarket supply chain. It says the trial will help improve cow welfare by detecting changes in wellbeing, mobility and weight before they are visible...
MSP launches online farmer portal
McCreath Simpson & Prentice (MSP), the agricultural merchanting subsidiary of Simpsons Malt, has launched a new online farming customer portal, Our Partner Extranet. The portal, based on Primetics software, allows the company’s customers online real time access to...
Social media to reconnect farm and consumer
A new digital media platform with content designed to appeals to farmers and foodies alike launches this week. EatFarmNow shares stories from the world's fields, barns and kitchens though a website and social media channels, according to its UK founders, Welsh farmer...
AgSpace strengthens digital marketing team
AgSpace, the digital agriculture arm of agri-services group Origin Enterprises, has appointed Rachel Watling as marketing and key account manager. Ms Watling started her career as an assistant agronomist with BASF, before joining the Suffolk-based Map of Ag farm data...
TerraMap lifts soil mapping accuracy and window
Hutchinsons has launched a new soil nutrient mapping service, which it says is the first high definition system available in the UK, with an extended data collection window. TerraMap uses gamma-ray detection technology to delivers resolutions of over 800 points per...
