Attendance at the latest Cereals Event has continued the downward trend of recent years, but the organiser maintains exhibitors were pleased with the quality of the visitors. It has already booked Cereals 2019.
Cereals numbers down 11%
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Cereals Event
Hornbeam wins Cereals marketing contract
The agricultural, rural, and food and drink sector marketing agency Hornbeam, established just over a year ago from the ashes of the failed WAR agency, has won the event marketing contracts for the Cereals 2018 and Fruit Focus events. Agri Hub remains the PR agency for both trade shows.
Cereals reviews its future shape
The annual Cereals Event is to consult exhibitors and visitors in a move to make future shows more relevant and focussed on innovation, insight and information, says the organiser. The 2017 event in Boothby Graffoe saw visitor numbers fall to 20,000, 16.6% down on the...
Cereals Challenge goes virtual
For the first time in its eight year history, the annual Cereals Challenge for agricultural students is to go virtual, rather than be based around an actual plot of crop in the ground.Crop protection specialist Hutchinsons organises the Cereals Challenge, along with...
Haymarket brings French investor to Cereals
The annual Cereals and Fruit Focus events in the UK are to be jointly run by the present organiser and the French multinational exhibitions business behind the SIMA agricultural trade fair.The Haymarket Media Group and Comexposium, based in Paris, have formed a joint...
Brexit – what the farm customer wants
In all the turmoil surrounding last week’s Referendum decision for the UK to leave the EU, it appears that a greater proportion of farmers than the general population voted for a Brexit.
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