Hornbeam wins Cereals marketing contract

The agricultural, rural, and food and drink sector marketing agency Hornbeam, established just over a year ago from the ashes of the failed WAR agency, has won the event marketing contracts for the Cereals 2018 and Fruit Focus events. Agri Hub remains the PR agency for both trade shows. 

Cereals reviews its future shape

The annual Cereals Event is to consult exhibitors and visitors in a move to make future shows more relevant and focussed on innovation, insight and information, says the organiser. The 2017 event in Boothby Graffoe saw visitor numbers fall to 20,000, 16.6% down on the...

Cereals 2017 visitors down 16%

Attendance at Cereals 2017, held at Boothby Graffoe in Lincolnshire last week, was 20,000 – 16.6% lower than the 24,000 visitors to Cereals 2016 in Cambridge. It was 18.4% down on the 24,500 who attended the last Boothby Graffoe show in 2015.

Haymarket brings French investor to Cereals

The annual Cereals and Fruit Focus events in the UK are to be jointly run by the present organiser and the French multinational exhibitions business behind the SIMA agricultural trade fair. The Haymarket Media Group and Comexposium, based in Paris, have formed a joint...