Digital technologies and data collection have the potential to reshape agriculture as we know it, says Graeme McCracken, managing director of Proagrica, the RELX division that includes the First4Farming and Farmers Weekly brands. This is especially true in the UK where Brexit is likely to see more competition from imports as we strive to sign new trade deals, and a likely reduction in support from a pressured HM Treasury – domestic food producers and their supply chains must innovate to thrive.
Data management is key to future UK agricultural prosperity
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